Hi, I’m Zanna and welcome to my corner of the internet.
So who the devil am I? In short, I’m a business owner, personal trainer, ocean lover and online content creator; but let’s wind it back and start from the beginning.
I studied Speech Science (BMedSci) at the University of Sheffield for four years whilst also pursuing fitness as a hobby alongside my degree. Throughout the course my passion for wellness grew. I built up and launched my blog and discussed topics related to fitness, food and travel. In 2014 I graduated with a first class degree and had built a pretty solid base from which to launch a career in fitness. I took the risk, packed my bags, moved to London, qualified as a personal trainer and threw myself into working full time with one-on-one clients.
My brand grew as I gained experience in the fitness industry and spread my message across social media. This lead to writing my first book, Strong. Released in 2016, it focused on educating women about lifting weights and empowering them through fitness. I caught media attention, securing covers on Sunday Times Style magazine, Women’s Fitness magazine and Healthy magazine; as well as spreads in Women’s Health and Glamour. I started working with brands I respected. I became the UK’s first female global ambassador for adidas and my blog was ranked as one of the top 10 fitness blogs in the UK, and has continued to be every year to this day. In 2018 I began co-hosting the BBC Podcast “Fit & Fearless” which aims to provide evidence-based information related to health, fitness and wellbeing. We are now five series deep and still going strong.
Since then my passions have diversified and so has my content. Travel, hiking, finances, productivity, plant based eating and conscious living are all topics I touch upon across social media. I am proud to have worked with tourism boards across the globe from Visit California and Discover Greece through to Pure New Zealand and Tourism Australia. I aim to use my platform responsibly, whether that’s by leading beach cleans across the globe, hosting a mini recycling series with BBC Earth Unplugged or creating the Living Consciously Crew Facebook group, a 14,000+ strong community. Most recently I have become an ambassador for Rainforest Alliance and Sea Shepherd. As a result, I have spoken at the United Nations about using social media for positive change and I have placed as a finalist for the Cosmopolitan Influencer of the Year award in both 2018 and 2019 for ‘using my influence for good’.
And last but certainly not least, my proudest achievement: co-founding Stay Wild Swim. Sustainable, ethical and beautiful swimwear crafted from ocean plastic and made locally in London. Stay Wild Swim is stocked in Selfridges and highlighted as one of their Bright New Things – a curated collection of slow fashion brands with a planet-friendly purpose. We have also exhibited at London Fashion Week multiple times, been featured in Vogue and were highlighted by Instagram as a brand using social media innovatively.
Whether it’s choosing to eat more plants, move your body or get out in nature – my ultimate goal is that through my content you can gain inspiration, motivation and knowledge which enables you to make positive changes to your daily life.